Caesars Sportsbook is one of the largest sportsbook operators in the United States — and the only national brand to operate a Nebraska retail venue. The Harrah's Columbus property is its single foothold in the state and the only place where Caesars Rewards tier credits can be earned and redeemed inside Nebraska.
Caesars Sportsbook is part of Caesars Entertainment, the largest casino operator in the United States. It absorbed William Hill's US business in 2021 and operates retail and mobile sportsbooks across 25+ states. Its loyalty program — Caesars Rewards — is the largest casino loyalty network in the country.
Harrah's Columbus opened in 2024 at the historic Columbus racetrack site and is the only Caesars-branded venue in Nebraska. For Caesars Rewards members traveling through Nebraska, it is the natural stopover — the only place in the state where tier credits accrue on Caesars terms.
Caesars has a mature mobile sportsbook in dozens of states but not in Nebraska, because Nebraska has no legal mobile betting. If the 2026 ballot initiative passes, Caesars would be one of the obvious operators to apply for a Nebraska mobile license alongside DraftKings and FanDuel.